Raining in your neck of the woods, or grandchildren coming over for the weekend?
Your are in for a big surprise of all the options you now have with Internet TV!

Apple TV+ hits November 1st ($4.99/month), then Disney+ takes position #1 in your bookmark manager on November 12th ($6.99/month).

But last week we noticed that plenty of these new Netflix rivals will actually be free:

Verizon is giving away 1 year of Disney+ free to customers with unlimited plans.
Apple is offering 1 year of Apple TV+ free to customers who buy a new Apple device (iPhone, Mac, iPad).

AT&T announced its HBO Max (debuting in April) will be free to subscribers who have HBO already.

T-Mobile revealed a partnership with Quibi (the name is a mashup of “quick” & “bites”). Details are TBD, but we wouldn’t be surprised if the mobile-first premium video is free to those with T-Mobile plans.

The era of password pirating is over… Mobile phone companies are paying for your streaming. Binge-able content for free is their “marketing carrot.”

Let us explain. Marketing Carrot“: The part of a company’s business that makes a huge chunk of the profits. Like Ford’s F-150 pickup truck, Lululemon’s yoga pants, or Amazon’s cloud service, AWS — they all drive profits. Marketing Carrot“: A shiny, cuddly, free perk that attracts customers to sign up.

They want to think about free streaming for a year, free shipping with Prime, or “60K reward points if you spend $4K in the first 4months” — it’s all about the sign-ups.
THE TAKEAWAY
Netflix is leaving the party without the partner she came with. Its big advantage in the Streaming Wars was its head start — 158M are Netflix subscribers already. But Netflix’s competition has found corporate partners willing to offer their service for free or at a discount, while Netflix costs $13/month pretty much no matter what. That price disadvantage and lack of a marketing carrot could cause some to drop Netflix for another, cheaper, service.

JackieR

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Get ready to catch the spirit with Keynote speaker Jackie Robinson. Experience It! With over 35 Years of experience, she knows stuff! She’s not your typical technology keynote speaker. JackieR motivates audiences to be smarter than their smartphone and mobile devices by providing technology solutions to conduct business while out and about! Her attendees are never bored!

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